First Company Establishment

Fatih EKE established his first official company in Turkey with the aim of spreading black seed, which he believes to be the most healing plant in the world, to the entire globe.

First Product

He began integrating black seed into daily use by working on alternative products commonly encountered in daily life. As the first product, he introduced four different healthy coffees mixed with black seed, emphasizing the value of black seed with eco-friendly packaging and contents.

NWork Establishment

There was a significant challenge: while the name of black seed was known, its actual health benefits were not widely recognized. To overcome this issue, he decided to work with the MLM (Multi-Level Marketing) method and conducted the first launch. Products started to sell rapidly through distribution. In addition to coffee, a black seed soft gel product was also introduced.

The First Export

Due to the perceived quality of the products and the recognition of the company's mission, demand started to come from outside Turkey after experiencing significant demand within the country. The first request came from Azerbaijan, leading to the initiation of official establishment procedures and approvals in Azerbaijan. For the inaugural launch in Azerbaijan, attended by a thousand people, Fatih EKE would say, "It was one of the most meaningful days of my life."

Globalization

After the demands from Kazakhstan, it became necessary to open another country. Following Kazakhstan, Kyrgyzstan quickly adapted, and the company was established. Production started in Kazakhstan with a small machine to overcome coffee packaging and logistical challenges. Despite the small size of the country, Kyrgyzstan found its place in the market with an incredible demand for the product. The demand was approximately 35 times the targeted sales figures.

Rapidly Growing Global Market

Now, every seminar was attended by thousands of people. The healing properties of black seed were bringing people together, and distributors involved in the business had started earning hundreds of thousands, even millions of dollars. The company's monthly revenue had long surpassed several million dollars.

Products were being sent through micro-export to more than 60 countries, including the United States, South Korea, Japan. With worldwide launches, the company had proven itself as an international player. Establishing official headquarters in each country, emphasizing the benefits of the products, valuing distributors, and the ever-increasing growth were boosting the company's momentum.

Global Market Challenges

With the opening of Uzbekistan, Tajikistan, and Russia, work at the headquarters level was being carried out in almost the entire Central Asian region. The crowds overflowing into the halls, integrated distributors, and the vital importance of black seed for people were all proving evident.

Fatih Eke, by boarding planes approximately 600 times within two years, was proving his commitment to his promise of "introducing black seed to the world." There was a continual transition to larger offices, and significant training and seminars were being organized.

In 2021, a significant event occurred that would put the company in a difficult situation: counterfeit copies of the products began to be released onto the market. Over 6.5 million dollars' worth of counterfeit products were seized in 2020 and 2021. This revealed the inadequacy of brand protection laws worldwide. As the first measure, the company switched to special printed packaging. However, it knew very well that this would not be sufficient. The idea that arose from this necessity was to use Blockchain to control the production processes. In early 2021, the formation of a blockchain team began, and within just one year, a professional software team of 70 people was established.

Blockchain

At the beginning of 2022, the blockchain projects, conducted with great confidentiality, were starting to take a more concrete form. What began as an idea to introduce black seed to the world had evolved into a massive technological leap. Considering that the Latin name for black seed is Nigella, it was deemed most fitting to name the newly developed network Nigella.

Nigella Chain

While the development of blockchain products was underway, promotional and rewarding meetings continued in all countries.

As the products on the blockchain side took shape, the development of Nigella Chain continued with brand new product ideas by analyzing industry needs.

All our companies were unified under the name Nigella. With companies such as Nigella Nwork International, Nigella Alyalina Cosmetics, Nigella Global Production Facilities, Nigella Shop, Nigella Cafe, and Nigellatech, a total of 18 companies operate under the umbrella of "NIGELLA" in the Global Market.